Traderow

  What is digital marketing? Digital marketing , also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only  email ,  social media , and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Inbound marketing versus digital marketing Digital marketing and inbound marketing  are easily confused , and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the  goal . Digital marketing considers how individual tools or digital channels can  convert  prospects. A ...